TY  - BOOK
AU  - Johnson,Phillip
TI  - Ambush marketing and brand protection : law and practice
SN  - 9780199696451 (cloth : alk. paper)
U1  - 347.77 
PY  - 2011///
CY  - Oxford, New York, NY
PB  - Oxford University Press
KW  - Advertising laws
KW  - Marketing
KW  - Special events
KW  - Corporate sponsorship
KW  - Trademarks
ER  -