TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Ap�ria,Tony
AU  - Georgson,Mats
TI  - Strategic brand management : building, measuring, and managing brand equity
SN  - 9780273737872 (pbk.)
U1  - 659.44 
PY  - 2012///
CY  - Harlow, England : New York
PB  - Financial Times/Prentice Hall
KW  - Brand name products
ER  -