TY  - BOOK
AU  - West,Douglas C.
AU  - Ford,John B.
AU  - Ibrahim,Essam
TI  - Strategic marketing : creating competitive advantage
SN  - 9780199556601 (pbk.)
U1  - 658.8 
PY  - 2010///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
ER  -