Jagdish, N Seth <br/><br/>
The 4 A's of marketing : creating value for customers, companies and society 

 - New York :  Routledge,  2012. 
 - 209 p. :  ill. ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415898348 (hardback : alk. paper) 9780415898355 (pbk. : alk. paper) 9780203802168 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAG