TY  - BOOK
AU  - Jagdish,N Seth
AU  - Rajendra,S Sisodia
TI  - The 4 A's of marketing : creating value for customers, companies and society
SN  - 9780415898348 (hardback : alk. paper)
U1  - 658.8 
PY  - 2012///
CY  - New York
PB  - Routledge
KW  - Relationship marketing
KW  - Customer relations
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -