Fuerderer, Ralph <br/><br/>
Optimal bundling: marketing strategies for improving economic performance 

 - 
 - Heidelberg  Springer-Verlag  1999 
 - 299p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>3-540-65247-7 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Optimal price bundling  Price bundling  Bundle priceing  Sales management  Marketing  Marketing strategies 
<br/><br/><label>Dewey Class. No.: </label>658.8