TY  - BOOK
AU  - Ryder, Rodney D
AU  - Ashwin, Madhavan 
TI  - Intellectual property and business : the power of intangible assets
SN  - 9788132117919
U1  - 347.77 
PY  - 2014///
CY  - New Delhi
PB  - Sage
KW  - Brand Protection and Management
KW  - Royalty and Intellectual Property
KW  - Intellectual property Risk Management
KW  - Intellectual Property Licensing
KW  - Franchising
ER  -