TY  - BOOK
AU  - Dodd, T.F.
AU  - 
TI  - Sales forecasting: how to prepare and use market data and sales forecasts  in profit planning
SN  - 0-7161-0233-1
U1  - 658.8.012 
PY  - 1974///
CY  - Cambridge
PB  - Gower press
KW  - Sales management
KW  - Marketing
KW  - Marketing management
ER  -