Gershon, Richard A. <br/><br/>
Digital Media and Innovation: Management and design Strategies in Communication 

 - Los Angeles:  Sage,   2017. 
 - xvi, 261p. 
<br/><br/><label>ISBN: </label>978-1-4522-4141-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Innovation and the Power of a Good Idea<br/>2. Business Model Innovation<br/>3. Product Innovation and design<br/>4. Business Process Innovation<br/>5. Business and Innovation Failure<br/>6. The Diffusion of Innovation Revisited: Product Launch Strategy in the Digital Age<br/>7. The Intelligent Network: Information and Communication Design Priciples<br/>8. Digital Media and Innovation I:Interactivity, Virtual Communication, Internet Search<br/>9. Digital Media and Innovation II: Personalization, Mobility<br/>10. Smart Cities and the Common Good<br/>11. Facebook<br/>12. Digital News Reporting<br/>13. Hacker Culture
<br/><br/><label>Dewey Class. No.: </label>070.3  / GER