TY  - BOOK
AU  - Gershon, Richard A.
TI  - Digital Media and Innovation: Management and design Strategies in Communication
SN  - 978-1-4522-4141-8
U1  - 070.3 
PY  - 2017///
CY  - Los Angeles
PB  - Sage, 
KW  - 1. Innovation and the Power of a Good Idea
KW  - 2. Business Model Innovation
KW  - 3. Product Innovation and design
KW  - 4. Business Process Innovation
KW  - 5. Business and Innovation Failure
KW  - 6. The Diffusion of Innovation Revisited: Product Launch Strategy in the Digital Age
KW  - 7. The Intelligent Network: Information and Communication Design Priciples
KW  - 8. Digital Media and Innovation I:Interactivity, Virtual Communication, Internet Search
KW  - 9. Digital Media and Innovation II: Personalization, Mobility
KW  - 10. Smart Cities and the Common Good
KW  - 11. Facebook
KW  - 12. Digital News Reporting
KW  - 13. Hacker Culture
ER  -