I. Basic Themes of Intellectual Property Law A. Scope Of Intellectual Property B. Sources of Intellectual Property Law II. Trademarks: A. The Rationale for Protecting Trademarks B. The Dual System of Trademark Protection III. Copyright A. The Standards of Copyrightability B. Copyrightable Subject Matter IV. Misappropriation & The right of publicity A. Protection for Business Schemes B. The Common Law Misappropriation V. Patents: A. Types of Patents B. Patent-Eligible Subject Matter VI. Trade Secrets A. Material Constituting Trade Secrets B. Appropriation by Parties with Legitimate Access VII. Competitor Remedies for False Advertising and Disparagement A. Common Law Remedies for False Advertising B. State Statutory Remedies For False Advertising VIII. Federal Trade Commission Regulation of Unfair and Deceptive Practices A. Overview of P.T.C Precedure B. The Meaning of Unfairness IX. Consumer Remedies for False Advertising and Other Exploitative Practices A. Traditional Remedies B. Unavailability of General Federal Remedies