TY  - BOOK
AU  - McLuhan, Marshall
TI  - Understanding Media: The extensions of man
SN  - 0-415-25549-X
U1  - 659.3 
PY  - 2005///
CY  - London
PB  - Routledge, 
KW  - PART I
KW  - The Medium is the Message
KW  - Media Hot and Cold
KW  - Reversal of the Overheated Medium
KW  - The Gadget Lover: Narcissus as Narcosis
KW  - Hybrid Energy: Les Liaisons Dangereuses
KW  - PART II
KW  - The spoken word: Flower of Evil?
KW  - The written Word: an eye for an Ear
KW  - Roads and Paper Routes
KW  - Number: Profile of the Crowd
KW  - Clothing: Our Extended Skin
KW  - Housing: New Look and New Outlook
KW  - Money: The poor man's credit cards
KW  - Clocks: the Scent of time
KW  - The print: How to Dig it
KW  - Comics: Mad Vestibule to TV
KW  - The Print: How to Dig it
ER  -