Bilton Chris <br/><br/>
The Disappearing Product: marketing and markets in the creative industries 

 - Cheltenham:  Edward Elgar Pablishing,  2017. 
 - xv,254p. 
<br/><br/> The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. 
<br/><br/><label>ISBN: </label>9781785360725 (Hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cultural industries - Marketing<br/>Cultural industries - Economic aspects<br/>Marketing - Management<br/>Business and Management<br/>Marketing and Markets in the Creative Industries<br/>Market Structure: towards the social product<br/>Products, Brands and Experiences
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIL