Cantamessa, Marco <br/><br/>
Management of Innovation and Product Development: Integrating Business and Technological Perspectives 

 - New York:  Springer,   2016. 
 - xvi, 377p. 
<br/><br/> Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected.  
<br/><br/><label>ISBN: </label>9781447167228 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Innovation in Business and Society<br/>Technological Knowledge and Organizational Learning <br/>The Many Types of Innovation<br/>The Dynamics of Innovation<br/>Fundamentals of Technology Forecasting<br/>The Many Approaches to Innovation Strategy<br/>Business Model Innovation<br/>Innovation Strategy as the Management of Competencies<br/>Innovation Strategy as Project Portfolio Management<br/>Organizing Product Development Activities <br/>The Product Development Process<br/>Project Management for Product Development<br/>From Market Research to Product Positioning <br/>Specifying the product<br/>Designing the Product
<br/><br/><label>Dewey Class. No.: </label>658.589  / CAN