Ryan, Damian <br/><br/>
Understanding Digital Marketing: Marketing strategies for engaging the digital generation 

 - 4th 
 - Great Britain:  United States:  Kogan Page,  2017. 
 - xxxv, 424p. 
<br/><br/><label>ISBN: </label>978-0-7494-7843-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital marketing... the origin of...<br/>Have a plan and stick to it...strategy<br/>Crouch, touch, pause...engage...<br/>Search: being found online <br/>Understanding social media <br/>Understanding e-mail marketing <br/>Understanding mobile marketing<br/>Content marketing and native advertising <br/>Understanding programmatic <br/>All about video<br/>Understanding online PR<br/>Understanding performance marketing<br/>Understanding the IoT<br/>Optimizing the customer and user experience <br/>The future of digital marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8:004.738.5  / RYA