TY  - BOOK
AU  - Ryan, Damian
TI  - Understanding Digital Marketing: Marketing strategies for engaging the digital generation
SN  - 978-0-7494-7843-8
U1  - 658.8:004.738.5 
PY  - 2017///
CY  - Great Britain, United States
PB  - Kogan Page
KW  - Digital marketing... the origin of
KW  - Have a plan and stick to it...strategy
KW  - Crouch, touch, pause...engage
KW  - Search: being found online
KW  - Understanding social media
KW  - Understanding e-mail marketing
KW  - Understanding mobile marketing
KW  - Content marketing and native advertising
KW  - Understanding programmatic
KW  - All about video
KW  - Understanding online PR
KW  - Understanding performance marketing
KW  - Understanding the IoT
KW  - Optimizing the customer and user experience
KW  - The future of digital marketing
ER  -