TY  - BOOK
AU  - Gatignon,Hubert
AU  - Kimberly,John R.
AU  - Gunther,Robert E.
TI  - The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
SN  - 0521835712
U1  - 005.44 
PY  - 2004///
CY  - Cambridge, U.K., New York
PB  - Cambridge University Press
KW  - Strategic alliances (Business)
KW  - Global Market
KW  - International Business Enterprises
ER  -