TY  - BOOK
AU  - Marshall, Greg W
AU  - johnston, Mark W
TI  - Marketing management
SN  - 978071283182
U1  - 005:658.8 
PY  - 2010///
CY  - Boston
PB  - McGaw-Hill
KW  - Marketing Strategy
KW  - Consumer Market
KW  - Product Development
KW  - Global Market
KW  - Customer
N1  - Contains Glossary, Endnotes, Photocredits, Company Index, Name Index, Subject Indiex
ER  -