Keller, Kevin Lane, <br/><br/>
Strategic brand management : building, measuring, and managing brand equity. 

 - 3rd ed. 
 - Harlow, England : New York :  Financial Times/Prentice Hall,  c2012. 
 - xxv, 940 p. :  ill. ; 
<br/><br/><label>ISBN: </label>9780273737872 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>659.44  / KEL