West, Douglas C. <br/><br/>
Strategic marketing : creating competitive advantage. 

 - 2nd ed. 
 - Oxford ;  New York :  Oxford University Press,  2010. 
 - xxvi, 585 p. :  col. ill. ; 
<br/><br/><label>ISBN: </label>9780199556601 (pbk.) 0199556601 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WES