Corsi, Patrick. <br/><br/>
The marketing of technology intensive products and services : driving innovations for non-marketers. 

 - London :  Hoboken, NJ :  ISTE ;  Wiley,  2008. 
 - p. cm. 
<br/><br/><label>ISBN: </label>9781848211049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High-technology industries
<br/><br/><label>Dewey Class. No.: </label>658.8  / COR