TY  - BOOK
AU  - Burns Alvin C
AU  - Bush Ronald F
TI  - Basic marketing research: using microsoft excel data analysis
SN  - 978013507822
U1  - 658.8:001.891 
PY  - 2010///
CY  - Australia, Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing research
N1  - Includes access code for free 4 month subscription to InfoTrac college edition, the online library (http://www.qualtrics.com/basic)
ER  -