Roberts, Mary Lou <br/><br/>
Direct marketing management 

 - 2nd ed. 
 - London  Prentice-Hall of India  1999 
 - xvii,447p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-13-084084-X 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Marketing, direct  Direct marketing - planning  Direct marketing media  Catalog marketing  Telephone marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8