TY  - BOOK
AU  - Roberts, Mary Lou
AU  - 
TI  - Direct marketing management
SN  - 0-13-084084-X
U1  - 658.8 
PY  - 1999///
CY  - London
PB  - Prentice-Hall of India
KW  - Marketing, direct
KW  - Direct marketing - planning
KW  - Direct marketing media
KW  - Catalog marketing
KW  - Telephone marketing
ER  -