TY  - BOOK
AU  - Subramanian,Ram
TI  - Rethinking innovation:global perspectives
SN  - 9780415748186
U1  - 005.591.6 SUB 
PY  - 2014///
CY  - London
PB  - Routledge
KW  - approach of innovation,new product creativity and competative
ER  -