Consumer Culture, Modernity and Identity 

 - Los Angeles:  London:  New Delhi:  Singapore:  Washington DC  Sage,  2014. 
 - xl, 399p. 
<br/><br/><label>ISBN: </label>978-81-321-1127-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PART I: Lifestyle Choices and Construction of Modern Identities<br/>1. The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyles<br/>2. Shop Talk: Shopping Malls and Their Publics<br/>3. Consumer Agency of Urban Women in India <br/>4. Modernity, Consumer  Culture and Construction of Urban Youth Identity In India: A Disembedding Perspective<br/>5. Imagining Identity in the age of Internet and Communication Technologies<br/>Part II: Global Markets, Local Needs: Fashion and Advertising<br/>6. Structural Changes Rather than the Influence of Media: People's encounter with Economic Liberalization in India<br/>7. Fashion, Advertising and Identity in the Consumer Society<br/>8. Cultural Politics of Branding: Promoting 'KamaSutra' in India<br/>9. Shopping for Fashions in Post-socialist Russia<br/>10. Sales Tours or How Czech Seniors Learned to Love Capitalism
<br/><br/><label>Dewey Class. No.: </label>330.567.2  / NIT