TY  - BOOK
AU  - Nita Mathur (ED)
TI  - Consumer Culture, Modernity and Identity
SN  - 978-81-321-1127-6
U1  - 330.567.2 
PY  - 2014///
CY  - Los Angeles, London, New Delhi, Singapore, Washington DC
PB  - Sage
KW  - PART I: Lifestyle Choices and Construction of Modern Identities
KW  - 1. The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyles
KW  - 2. Shop Talk: Shopping Malls and Their Publics
KW  - 3. Consumer Agency of Urban Women in India
KW  - 4. Modernity, Consumer  Culture and Construction of Urban Youth Identity In India: A Disembedding Perspective
KW  - 5. Imagining Identity in the age of Internet and Communication Technologies
KW  - Part II: Global Markets, Local Needs: Fashion and Advertising
KW  - 6. Structural Changes Rather than the Influence of Media: People's encounter with Economic Liberalization in India
KW  - 7. Fashion, Advertising and Identity in the Consumer Society
KW  - 8. Cultural Politics of Branding: Promoting 'KamaSutra' in India
KW  - 9. Shopping for Fashions in Post-socialist Russia
KW  - 10. Sales Tours or How Czech Seniors Learned to Love Capitalism
ER  -