TY  - BOOK
AU  - Alkaersig, Lars
AU  - Beukel, Karin
AU  - Reichstein, Toke
TI  - Intellectual Property Rights Management: Rookies, Dealers, Strategists and Strategic Dealers 
SN  - 978-1-137-46952-6
U1  - 347.77 
PY  - 2015///
CY  - New York, USA
PB  - Palgrave Macmillan, 
KW  - 1. Introduction
KW  - What is IP?
KW  - Patents
KW  - Trademarks
KW  - Copyrights
KW  - Design Rights
KW  - 2. IP Archetypes: Rookies, Strategists, Dealers and Strategic Dealers
KW  - 3. The IP Rookie
KW  - 4. The IP Dealer
KW  - 5. The IP Strategist
KW  - 6. The IP Strategic Dealer
KW  - 7. IP Strategy
KW  - 8. Markets For IP
KW  - 9. IP Archetypes and Demographics
KW  - IP and Economic Performance
ER  -