PART I. FOUNDATIONS AND PHILOSOPHIES: INTELLECTUAL PROPERTY IN A GLOBAL WORLD 1. Intellectual Property and the 'Open' (Information) Society PART II. IP AND DEVELOPMENT 5. TRIPS and Development PART III. BRANDING THE WORLD 9. Slow Logo: Brand Citizenship in Global Value Networks PART IV. BETWEEN ECONOMY AND CULTURE 14. The Political Economy of Traditional Knowledge, Trademarks and Copyright in South Africa PART V. COMMONS 18. Non-Profits in the Commons Economy PART VI. CREATIVE COPYING 21. Copyright and Ownership of Fan Created Works: Fanfiction and Beyond PART VII. AUDIENCES AND SHARING 24. Sports Television Broadcasting and the Challenge of Live-Streaming PART VIII. CREATIVE ORIGINS AND LIMITATIONS 27. Copyright Law and Video Games PART IX. REGULATING INNOVATIVE TECHNOLOGY 30. Copyright technologies and clashing rights PART X. PARAMETERS OF PATENT PART XI. PATENTING THE FUTURE?