TY  - BOOK
AU  - Bilton Chris
TI  - The Disappearing Product: marketing and markets in the creative industries
SN  - 9781785360725 (Hardback)
U1  - 658.8 
PY  - 2017///
CY  - Cheltenham
PB  - Edward Elgar Pablishing
KW  - Cultural industries - Marketing
KW  - Cultural industries - Economic aspects
KW  - Marketing - Management
KW  - Business and Management
KW  - Marketing and Markets in the Creative Industries
KW  - Market Structure: towards the social product
KW  - Products, Brands and Experiences
N2  - The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries
ER  -