Handbook on the Economics of the Media 

 - UK:  Edward Elgar,   2015. 
 - xv, 399p. 
<br/><br/><label>ISBN: </label>978-0-85793-888-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PART I: INFLUENTIAL FACTORS AND PRACTICES<br/>Media as multi-sided platforms<br/>Vertical ownership, technology and programming content<br/>Economics of trade in Media products <br/>Media clusters and metropolitan knowledge economy <br/>Economics of Advertising <br/>The pricing of Advertising <br/>PART II: PLATFORM APPLICATION<br/>Economics of print media<br/>The economics of television <br/>The economics of broadband<br/>Economics of peer-to-peer file exchange <br/>Video games, virtual worlds and economics <br/>PART III ECONOMICS AND POLICY
<br/><br/><label>Dewey Class. No.: </label>330  / PIC