TY  - BOOK
AU  - Picard, Robert G. (ED.)
AU  - Wildman, Steven S.
TI  - Handbook on the Economics of the Media
SN  - 978-0-85793-888-6
U1  - 330 
PY  - 2015///
CY  - UK
PB  - Edward Elgar, 
KW  - PART I: INFLUENTIAL FACTORS AND PRACTICES
KW  - Media as multi-sided platforms
KW  - Vertical ownership, technology and programming content
KW  - Economics of trade in Media products
KW  - Media clusters and metropolitan knowledge economy
KW  - Economics of Advertising
KW  - The pricing of Advertising
KW  - PART II: PLATFORM APPLICATION
KW  - Economics of print media
KW  - The economics of television
KW  - The economics of broadband
KW  - Economics of peer-to-peer file exchange
KW  - Video games, virtual worlds and economics
KW  - PART III ECONOMICS AND POLICY
ER  -