TY  - BOOK
AU  - Cantamessa, Marco
AU  - Montagna, Francesca
TI  - Management of Innovation and Product Development: Integrating Business and Technological Perspectives
SN  - 9781447167228
U1  - 658.589 
PY  - 2016///
CY  - New York
PB  - Springer, 
KW  - Innovation in Business and Society
KW  - Technological Knowledge and Organizational Learning
KW  - The Many Types of Innovation
KW  - The Dynamics of Innovation
KW  - Fundamentals of Technology Forecasting
KW  - The Many Approaches to Innovation Strategy
KW  - Business Model Innovation
KW  - Innovation Strategy as the Management of Competencies
KW  - Innovation Strategy as Project Portfolio Management
KW  - Organizing Product Development Activities
KW  - The Product Development Process
KW  - Project Management for Product Development
KW  - From Market Research to Product Positioning
KW  - Specifying the product
KW  - Designing the Product
N2  - Presenting an integrated and holistic perspective on innovation management, and product design and development, this monograph offers a unique and original understanding of how these two perspectives are interconnected.
ER  -