TY  - BOOK
AU  - Mahoney, L Meghan 
AU  - Tang, Tang
TI  - Strategic Social Media: From Marketing to Social Change
SN  - 978-1-118-55684-9
U1  - 659.443 
PY  - 2017///
CY  - UK
PB  - Wiley Blackwell
KW  - Social Media In Convergence
KW  - Understanding Social Media and Social Behavior Chnage
KW  - Information Diffusion
KW  - Establishing Community
KW  - Mobilizing Your Audience
KW  - Social Media Users and Messages
KW  - Transforming Audience into Users
KW  - Active Within Structures
KW  - Best Practices for Social Media Engagement
KW  - Mobile Marketing and Location-based Applications
KW  - Social Media Marketing and Business Models
KW  - Reconsidering the Long Tail
KW  - Social Media Business Models
KW  - Social Media Marketing Strategies
KW  - Evaluating Social Media Marketing
KW  - Marketing For Social Good
KW  - Social Media and Health Campaigns
N2  - Strategic social media provides a thorough overview of using social media for marketing and communication, offering the ideal balance between practice and theory.
ER  -