TY  - BOOK
AU  - Kongolo,Tshimanga 
AU  - Tshimanga Kongolo
TI  - Intellectual property branding in the developing world : a new approach to non-technological innovations
SN  - 9781138298965
U1  - 347.77 
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Brand name products -- Law and legislation -- Developing countries.
KW  - Intellectual property -- Economic aspects -- Developing countries.
KW  - Brand name products -- Law and legislation
N1  - This book identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages. This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world
ER  -