Baker, Michael J. <br/><br/>
Marketing: an introductory text 

 - 6th ed. 
 - London  Macmillan Press Ltd.  1996 
 - xviii,577p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-333-66323-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8