TY  - BOOK
AU  - Berry, Michael J. A.7181
AU  - Linoff, Gordon S7180
TI  - Mastering data mining : The art and science of customer relationship management 
SN  - 9788126518258
U1  - 658:681.3 
PY  - 2008///
CY  - New Delhi
PB  -  Wiley India 
KW  - Data mining
KW  - Predicative modeling
KW  - 658:681.3
ER  -