Kotler, Philip <br/><br/>
Marketing management/13th ed. 

 - 13th ed. 
 - New Delhi  Pearson  2009 
 - XIVII, 647p. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Index Terms: </label>658.8  Marketing management  Common 701 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT