Salim, M.H. <br/><br/>
Marketing orientation of small firms - a study with reference to Trivandrum district 

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 - Kochi  School of Management Studies, CUSAT  1998 
 - 277p.   
<br/><br/>  Cochin University of Science & Technology 
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<br/><br/><label>Subjects--Index Terms: </label>Small Scale Industries-Kerala  Distribution- Economics  Merchandising  Marketing  Direct selling  Farm- produce  Sales management  Telemarketing  Business  Management  Small business 
<br/><br/><label>Dewey Class. No.: </label>658.8:334.746.4