TY  - BOOK
AU  - Salim, M.H.
AU  - 
TI  - Marketing orientation of small firms - a study with reference to Trivandrum district
U1  - 658.8:334.746.4 
PY  - 1998///
CY  - Kochi
PB  - School of Management Studies, CUSAT
KW  - Small Scale Industries-Kerala
KW  - Distribution- Economics
KW  - Merchandising
KW  - Marketing
KW  - Direct selling
KW  - Farm- produce
KW  - Sales management
KW  - Telemarketing
KW  - Business
KW  - Management
KW  - Small business
N1  -  Cochin University of Science & Technology
ER  -