Lancaster, Geoff <br/><br/>
art of marketing: introduction to marketing: a step-by-step guide to all the tools of marketing 

 - 
 - New Delhi  Crest Publishing House  2001 
 - 290p.   
<br/><br/>  9 vols. 
<br/><br/><label>ISBN: </label>81-242-0219-2 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8