Risley, George <br/><br/>
Modern industrial marketing 

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 - New York  McGraw-Hill Book Company  1972 
 - xiv,363p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-07-052941-8 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8