Silk, Alvin J. <br/><br/>
Behavioural and management science in marketing 

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 - New York  John Wiley  1978 
 - v,273p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-471-07179-X 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Distribution- Economics  Merchandising  Marketing  Direct selling  Farm- produce  Sales management  Telemarketing  Business  Management  Consumer's preferences  Advertising.  Advertising  New products 
<br/><br/><label>Dewey Class. No.: </label>658.8