Kumar, Niraj <br/><br/>
Marketing communications: theory & practice 

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 - Mumbai  Himalaya Publishing House  1998 
 - 447p.   
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<br/><br/><label>Subjects--Index Terms: </label>Distribution- Economics  Merchandising  Marketing  Direct selling  Farm- produce  Sales management  Telemarketing  Business  Management  Communication, Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.82