Zaltman, Gerald <br/><br/>
Marketing research: fundamentals and dynamics 

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 - Illinois  Dryden Press  1975 
 - xxii,744p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>0-03-003566-X 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Marketing research 
<br/><br/><label>Dewey Class. No.: </label>658.8.012