Mehta, Subhash C. <br/><br/>
Indian consumers: studies and cases for marketing decisions 

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 - New Delhi  Tata McGraw-Hill  1973 
 - xvi,336p.   
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<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8.012(540)