Winkler, John <br/><br/>
Winkler on marketing planning 

 - 
 - London  Hutchinson  1972 
 - xiv,291p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Marketing management 
<br/><br/><label>Dewey Class. No.: </label>658.8