Lovelock, Christopher <br/><br/>
Services marketing: people, technology, strategy 

 - 4th ed. 
 - New Delhi  Pearson Education Asia  2001 
 - xvii,717p.   
<br/><br/>   
<br/><br/><label>ISBN: </label>81-7808-352-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Index Terms: </label>Services Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8