TY  - BOOK
AU  - Gad, Thomas
AU  - 
TI  - 4-D branding: cracking the corporate code of the network economy
SN  - 81-7808-438-4
U1  - 658.626:003.65 
PY  - 2001///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Branding-products
KW  - Advertising
KW  - Brandnames-marketing
KW  - Brand management
ER  -