TY  - BOOK
AU  - Desai, Philly
AU  - 
TI  - Methods beyond interviewing in qualitative market research
SN  - 0-7619-7272-2
U1  - 658.8.012.1 
PY  - 2002///
CY  - London
PB  - Sage Publications
KW  - Qualitative market research
KW  - Market research
ER  -